SHOP SALE

  • WOMEN
  • MEN
  • Gift Ideas

  • Under $200 (WOMEN)
  • Under $200 (MEN)
  • Shop Gift Cards
  • BLOG-THEINSIGHT

  • Ejiro Amos Tafiri Holiday Edit
  • Brand Watch: Mie
  • Where to Shop African Luxury..In West Africa
  • Trend Forecast: What to Expect at Lagos Fashion Week
  • TONGORO Defining Femininity
  • Brand Watch: BLOKE
  • African Brands at NYFW
  • Why We Love Lisa Folawiyo
  • Brand Watch: KATUSH
  • Maki Oh's Spring 2020 Collection
  • How To: Take Care of Your Leather Bag
  • Meet Akudo Iheakanwa- SHEKUDO Designer
  • Bag Edit- What to Wear Now
  • Le Jenke- African Stylist to know
  • 3 Photographers Reimagining Africa
  • Chimamanda and her "Wear Nigeria" Campaign
  • Aso Oke fabric is making a comeback
  • 3 African furniture designers to know
  • 3 African Models that dominated fashion month
  • Titi Belo: The Lady's Choice
  • Meet Beyonce's Stylist
  • The Artisan: Kano Tannery Supplying World's Luxury Brands
  • More THEINSIGHT
  • African Fashion Dictionary

  • Gift Card
  • Sign In
  • Account
  • Wishlist
  •  Loading... Please wait...

    Chimamanda Ngozi Adichie is one of the foremost literary talents of our times. The writer of legendary books such as Purple Hibiscus, Half of a Yellow Sun and Americana, Chimamanda is also an outspoken and unreprentent feminist.

    Chimamanda and her admirable "Wear Nigerian" crusade

    Words by Elaine Okoye

    Chimamanda Ngozi Adichie is one of the foremost literary talents of our times. The writer of legendary books such as Purple Hibiscus, Half of a Yellow Sun and Americana, Chimamanda is also an outspoken and unreprentent feminist. Not one to shy away from controversy, Chimamanda instead chooses to charge head on towards the difficult subjects making her a beacon of light for the next generation of educated and empowered young women.

    Apart from being a great author and feminist icon, Chimamanda is somewhat of a style icon. She often puts fashion at the forefront of her social media presence, always choosing to highlight her outfit of the day. What makes Chimamanda’s style offerings all the more special is that they are all an ode to her home; Nigeria. Chimamanda only exclusively wears Nigerian and pan-African designers and makes a point to tag them in her posts.

    Chimamanda’s commendable ‘Wear Nigerian’ crusade began when she joined Instagram. Her page, which is run by her 3 nieces, became somewhat of a daily lookbook and gave a very important global platform to emerging Nigerian designers.

    Chimamanda is what we call an ally, a person who uses her platform to align with causes that are close to her heart and her championing of the Nigerian fashion industry has not gone unnoticed.

    Explaining rather candidly about why she chooses to wear exclusively Nigerian labels back in 2017, Chimamanda said, "The Nigerian government's disastrous economic policies have led to a reduction in the value of the naira and therefore in disposable income, a change in values, a disorientation of the middle class, and most of all, to a debilitating sense of uncertainty. If we are to grasp for a silver lining, then the 'Buy Nigerian to Grow The Naira' rhetoric is one. In that spirit, I recently decided to wear mostly Nigerian brands for my public appearances.

    Chimamamda wears Lola Baéj Dress and LadyMaker Dress

    In the past few weeks, I’ve bought more Nigerian brands than I ever have in the past. I’ve discovered new names. I’ve been filled with admiration for the women and men running their businesses despite the many challenges they face. I'm particularly interested in 'inward-looking' brands, those for whom dressing Nigerian women is as important as other goals.

    I’ve changed quite a few dodgy zippers, been disappointed by some poor quality fabrics, and have been impressed by some detail-oriented finishing.

    Overall, I love the clothes, their cut, their whimsy, their color, their flair, their ability to make me feel like myself. Their makers, from designer to tailor to button-fixer to okada-delivery-person, deserve to be supported.

    Overall, I love the clothes, their cut, their whimsy, their color, their flair, their ability to make me feel like myself. Their makers, from designer to tailor to button-fixer to okada-delivery-person, deserve to be supported.

    Chimamamda wears Ilare Dress and T.I Nathan

    At the suggestion of my very au fait nieces Chisom and Amaka - who think Aunty is a hilarious luddite dinosaur (and they have a point, sadly) - I am now on Instagram at chimamanda_adichie documenting my 'Wear Nigerian' project.’’

    For the last two years, Chimamanda has religiously documented her oh-so stylish wardrobe and inspired a legion of people to also do the same. She catalysed a movement that has undoubtedly done wonders for the Nigerian fashion industry and pushed creatives to aim higher.

    We are in awe of Chimamanda and we too understand the desire and need to push our own designers to the forefront because if we do not support them, who will? Let's continue to be pioneers and support homegrown designers as they steadily make their way to the global stage.

    Follow Chimamamda Adichie on Instagram as she supports local Nigerian Designers, and recently, African designers.

    Shop Nigerian Brands on ONCHEK